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Is paying 1.5% really what you call a valued partnership?

Written by FlamingoGirl on February 20th, 2009

I can’t remember the last time I got so many frustrating emails in one day.

Here is one:
“As a valued XXXXX affiliate partner, I wanted to let you know that we are currently working to make our program, and our partnerships, as successful as possible. In order to continue to support the success of our current partnership we are unable to continue to offer you a flat 4% commission on all goods. Starting at the end of February, our new offer will be lowered to 1.5% on all goods.”

This merchant is on all the big loyalty sites, which have software applications and toolbars. Many times they end up paying commission on sales where the shopper directly went to the merchant site, but then the toolbar reminded them to go through the loyalty site, or it automatically set their cookie so the merchant pays out where they never should have. These same affiliates cost them extra money when a shopper goes through the merchant paid search link but then the loyalty software overwrites the cookie and takes credit for the sale. So the merchant pays for their paid ad and pays commission to the loyalty site.

Maybe if they worked on cleaning up their program, maybe lowered the commission on those who really did nothing to make the sale except activate their software, us hard working honest affiliates who play clean could earn what we deserve.

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